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FOX11 Launches the 2007 "MyFoxLA's HOT LIST" Powered by CityVoter

New Site Will Give Los Angeles Retailers and Residents a Voice on the Web About Their Local Businesses

Los Angeles, CA, September, 17, 2007 - FOX11 today launches the "MyFoxLA's HOT LIST," announced Kevin Hale, Vice President and General Manager, KTTV-TV. Powered by CityVoter, "MyFoxLA's HOT LIST" features descriptions, photos, videos, maps and customer comments on local businesses. This interactive online guide also provides local retailers with a platform to create, manage and promote their own Web content.

In making the announcement, Hale stated, "FOX11 provides Los Angeles with a continuous flow of local news through our newscasts and our Web site, and we see presenting opinions from the community on businesses in their area as a natural expansion. Contained within the highly-regarded MyFoxLA.com, "HOT LIST" will chronicle Web users' personal experiences and recommendations of preferred retailers, restaurants and services."

Starting September 17th, users can log on to www.myfoxla.com/hotlist to check out the "Best Of" nominees, as well as nominate their favorite businesses, share photos, and post reviews. Voting begins September 24th and continues through November 23rd. Beginning October 1st, voters can enter to win prizes, such as a High-Definition TV.

Josh Walker, CEO, CityVoter, added, "People are increasingly exploring their cities online and are looking for more than just basic information—they want photos, videos, maps and customer review. We are proud to support FOX 11's commitment to providing local businesses this valuable online presence."

For businesses, "MyFoxLA's HOT LIST" offers them a free platform on which to build an online presence, as well as easy-to-use tools to manage their listings such as adding and editing photos, uploading videos and new locations. The guide is available all year and offers reviews and photos posted by customers, enhancing the value of a local business listing — both for the business and for those searching for detailed local information.

For more information about FOX11, Los Angeles, please visit www.myfoxla.com.

FOX11, Los Angeles is part of the FOX Television Stations group, one of the nation's largest owned-and-operated network broadcast groups, comprising 35 stations in 26 markets, covering nearly 45% of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando.

About CityVoter, Inc.
Founded in 2005, CityVoter builds image-based city guides for leading media companies interested in enhancing the local relevancy of their websites and strengthening their relationships with their online communities. CityVoter makes its media partners' websites the premier destinations for local commercial content, featuring descriptions, photos, videos, maps, and customer comments on the top local businesses. Each guide features a "HOT LIST" of the best local businesses in the area, which is determined by the local community's nominations and votes. The CityVoter platform enables local businesses to easily create and promote their own web content. CityVoter guides have collectively generated more than seven million page views, 340,000 votes, 95,000 customer comments, and 7,000 business listings. Current media partner clients include CBS Television Stations' WBZ-TV, Hearst-Argyle, McGraw-Hill, and Gannett. For more information, visit www.cityvoter.com.

Contact:

  • Caralyn Quigley
  • CityVoter, Inc.
  • 617.741.3100 x150
  • John Frenzel
  • FOX11, Los Angeles
  • 310.584.2001